Ideas: Our currency
-
Seeing things in different ways
-
Reassembling
Stimulated
approach:
-
Search of information from
external repertoire/media
Systematic
approach:
-
Collection and modification
Intuitive
approach:
-
Internalized
perceptions/internal repertoire
-
Things you already know
What
is research?
-
Process of finding facts
-
Is done by using what is
already known
-
Collecting information
-
Variety of sources (books,
journals, internet)
-
Experimenting, talking to
people, asking questions; How? Why? What if?
(primary research)
Types of Research:
Primary
Research:
-
Collected for a specific
problem
-
Generating information that
already exists
-
Systematic
Secondary
Research:
-
Collecting information that
already exists
-
Stimulated
Quantitative
Research:
-
Facts, figures, quantities
-
Measurements
-
Statistics, data
-
Statistical Analysis
Qualitative
Research:
-
Observation
-
Experiences, attitudes
-
Documentary analysis,
interviewing
-
How people act/respond
-
Without numerical data
What
is information?
-
The result of processing
-
Manipulation and organization
-
Data that has been processed to
add or create meaning
-
Useful, sufficient, competent,
relevant
Methodologies:
Phase
1: Assimilation
-
Accumulation and ordering of
general information
Phase
2: General Study
-
Investigation of the nature of
the problem
Phase
3: Development
Phase
4: Communication
Analysis:
-
What is the
problem/brief/question about?
-
What do I need to know more
about?
-
What already exists?
-
What are the specifications,
materials and functions?
Research:
-
How many ideas occur in
response to your analysis?
-
“What happens if….?”
-
Lateral thinking/word
association to spur originality
-
Find the extremes (simplest –
bizarre)
Evaluation:
-
Which fulfills the brief?
-
Which looks the best?
Solution:
-
Usually a compromise between
what you want to do, what can be afforded, what is feasible
-
Feedback from a range of
different sources
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