The Work of Art in the Age of Digital
Reproduction
(An Evolving Thesis: 1991-1995)
Douglas Davis
·
There is no clear conceptual distinction now between
original and reproduction in virtually any medium based in film, electronics,
or telecommunications.
·
In another sense, the aura, supple and elastic, has
stretched far beyond the boundaries of Benjamin’s prophecy into the rick realm
of production itself.
·
‘Virtual’ (it is actually a realer reality or RR),
both originality and traditional truth (symbolized by the unadorned
photographic ‘fact’ are being enhanced, not betrayed.
·
Arts most provocative extension is into the intimate
bowels of our body, mind and spirit.
·
(Art) is a commodity that must reach out to touch many
fingers, not just yours or mine.
·
Copying an Audio or video signal in the past always
involved a loss in clarity, but digital bits, compatible with the new
generation of tools that see, hear, speak and compute, march in precise
soldierly fashion, one figure after another. This means that any video, audio
or photographic work of art can be endlessly reproduced without degradation,
always the same, always perfect.
·
These modes of address and interaction are charged
with powerful social and psychological implications.
·
(The computer) is a tool which makes the work of
writing (or otherwise) more efficient. (Peter Lyman, Stanford 1984).
·
The moment a painting can be scanned, the original
landscape, portrait, or color field can be altered or cloned in the manner of a
vintage film.
·
The mind is at issue, too, most of all the perceptions
it will now inexorably bring to both art and life, to that sacred line between
‘original’ and ‘fake’.
·
Walter Benjamin saw accurately the logical
implications of Mechanical reproduction. He ignored antilogic. He erred in
assuming That the world would bow to logic, that the endless reproduction of a
painting or a photograph would diminish what he called the ‘aura’ of the
original. As Sidney Tillim once pointed out in Artforum, nothing like this has happened.
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